Our portfolio includes production work with cycling events throughout the U.S., ranging from corporate fun rides to world championships. We assemble elite teams to manage entire events or any singular aspect requiring expertise in experiential, operations, or marketing.
WORLD CYCLING CHAMPIONSHIPS RICHMOND, VA
The Worlds encompassed 12 championship races and 1400 athletes who representing 74 nations. Richmond 2015 was the first successful U.S. bid and production effort in 20 years; the TV broadcast aired in 150+ countries.
VéloSport shared management of marketing and sponsorship sales of offical fan zones, related hospitality areas, and the indoor expo-awards area. The expo drew over 200,000 visitors, with the nine-day competition seeing over 650,000 spectators.
CA TECHNOLOGIES FUN RIDE AT ANNUAL CA WORLD CONFERENCE
We oversaw the complete recreational ride experience at CA World, an annual international conference hosted by CA Technologies. 250 participants enjoyed supported ride options with the program including all venue arrangements, transportation, a fitted bike, guides, and medical support.
As part of the CA partnership with WorldTour cycling team Trek-Segafredo, the ride incorporated pro riders and other team partners into a winning experience for all.
WORLD CYCLING LEAGUE LOS ANGELES, CA
VéloSport concepted, organized, and managed hospitality and experiential in conjunction with the WCL indoor track-cycling launch event. We created the infield hospitality program, integrated sponsorships, managed vendors, and sold VIP packages.
Our staff help host investors, event sponsors, and organization executive staff, as well as ticketed VIP clientele, with up to 100 guests per competition session.